BluefoxToday blog : Summerlin introduces creative real estate marketing

Summerlin introduces creative real estate marketing

Like so many other housing markets across the country Las Vegas, too, is feeling the adverse effects of tightening mortgage guidelines, slumping home values and skittish buyers. It's a major task to sell a property under these testing circumstances.

Real estate agents, FSBOs, lenders, whoever is selling, have burned the midnight oil in a quest to discover marketing tools that work. Wide screen TVs have been offered as enticements, vacation packages, cars etc., they've all been put into action. House auctions became popular a while back, although the results with them have been mixed.

One of the latest innovations in Las Vegas is the Foreclosure Express, simply an airport shuttle bus with appropriate signage that seats 24 passengers. To read the entire article, please click on the link in this paragraph. 



Provided by: 

Esko Kiuru
Mortgage, real estate and apartment industry analyst - syndicated mortgage, housing and property management blog
My cell: 702-499-1006

Comment balloon 2 commentsEsko Kiuru • March 12 2008 10:11PM


Esko I have seen the vacation packages being raffled off at Open Houses, but have not run into the others.  I guess anything that can get Buyers to show up and look at houses is worth trying.
Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 11 years ago


Some of these methods are pretty creative.

Posted by Esko Kiuru about 11 years ago