We all know what a nightclub is, but what in the world is a dayclub. A nightclub during the day? Well, kind of close. Since Webster's probably hasn't officially sanctioned the word dayclub yet, Vegas resorts are doing their best to define it for the big fat book with thin pages.
To begin with, it's a resort swimming pool that allows European-style bathing. European-style has another name and that's topless. But it's more than that. Much more. It can feature a disc jockey, cabanas where patrons can play video games on flat-screen televisions, massage services and daybeds with bottle service. In other words, it's an adult pool with a lot of amenities on the menu. It's a daytime fun place, opposite from the nightclub.
The Strip today has seven of these marvels, partly to draw the younger visitor to a resort. The demographic here is heading in that direction, research shows. Female guests who spend time at these dayclubs want to go home and tell whoever listens to them that they've done something risque in Sin City. We can only guess what the male visitor tells the home audience about his particular Vegas experience acquired at a naughty dayclub.
I do have to admit that Las Vegas marketing gurus are keeping their ear very close to the rail and adept at spotting new opportunities when they come along. This is the latest trend that is just beginning to evolve. Just wait and see how it grows from here.